Keyword Planner is a free tool. Google created this tool to help pay-per-click advertisers, wherein all marketers use this tool even if you have paid tools like ahrefs, SEMrush, Mangools,MOZ, or anything else.
There are a lot of advantages of using Google Keyword Planner.
It’s especially important for local SEO and analyzing devices data. For example, when the Masters create content, they usually pay attention for desktop version of their website.
However, mobile traffic will continue to increase and surpass desktop traffic because the number of mobile users is growing all the time.
Today, mobile traffic is over 76%, desktop traffic over 23%, tablet traffic is less than 1%. Some keywords are completely mobile.
In this article, I’ll show you advantages and disadvantages of using Google Keyword planner.
I’ll compare data with other keyword tools. Today I want to share with you about Google Keyword Planner.
First time I met this tool in 2019, when I launched my first project -it was online shop- and I needed to find keywords that related with my business.
And I think that I didn’t have other alternatives like I have today from paid tools and other free tools.
If you’re interested to know more tools, you can visit pages on to website, where I reviewed all online tools.
And a lot of these tools you can use to find your keywords.
You know, I use Google Keyword Planner even today, when I have access to some paid tools because on Google Keyword Planner, you can find some different data that you can’t get from other paid tools.
And you know, many paid tools just take this data from Google Keyword Planner.
If you want to have this tool, you need to have account on Google Ads. If you don’t have this account, you can register in a few minutes, just submit all data in adsgoogle.com.
And after this, you need to switch to expect more, and yes, that’s it, and you can use Google Keyword Planner.
I opened the page on my website, where I review all SEO tools. If you want to find the direct link to Google Keyword Planner, you you need to click the filter “keyword research” on the left side and to choose the filter “free”.
How does google keyword planner work?
And after this you can find in a quick way this tool, here, Google Keyword Planner, and I opened this tool.
After registration you will see this window, what you need to do, to click “tools and settings” and open “Keyword Planner“.
A few seconds and after this you will see two windows, you can use all this windows, we can start from first one.
Here you can type your keywords, for example, SEO, digital marketing, marketing, SMM, you can divide them by coma.
Now you need to change language to your language. I change to English, and you can change location to your country.
For example, India.
After this, to save the additional function to add some website here, you can add website or not, it’s up to you.
But if you add here some successful competitor that ranks on Google, you know, it helps Google ads to understand what type of keywords you need to have.
We can start without setting any websites and after this, we will check with this setting. Click to get results.
And we can see the results from last12 months. You can change location here, for example,
If you want to know only information about your native city, you can use Miami and delete the India and after this, you can see that average monthly searches decreased a lot.
You can change language or search networks, Google or Google and search partners.
You can use search partners as well, it might be YouTube, or any other search networks from Google.
And if you have some seasonality in your business, it’s not good to have data from last month or last 12 months,
For example, if you sell Christmas gifts, it’s better, you know, to set up data from, I don’t know, from October to November.
I can change here to November 2020, or even December because it helps to understand what type, what volume we can have here.
If I change keywords to “christmasgifts”, we can check the result, and we will see some average monthly searches.